Blog 
What are Core Web Vitals? Google launched the Core Web Vitals (CWV) initiative in 2020 - "essential metrics for a healthy site". The rationale for CWV was to increase the quality of the user's ex...
Continue Reading
Marketing professionals and business owners value search engine optimization – after all, it leads to over 300% more traffic to websites than does social media. It can be hard to find the time to lea...
Continue Reading
Crafting the perfect logo is a key way to build a new brand or revamp your existing business identity. Marketing company logos provide a vital first impression for creative agencies, so we’ve assembl...
Continue Reading
Today’s business landscape is a hybrid of in-person and digital experiences. Building a navigable website lends a major boost to your business’s credibility because it gives customers a reliable, eve...
Continue Reading
Clients hire marketing agencies to oversee ad campaigns, social media strategy, customer acquisition, and many other facets of promoting and building their businesses. Client reporting is one im...
Continue Reading
In a creative agency, your clients count on you to deliver fresh ideas. Keeping ahead of the curve on trends and best practices is key to thriving in a digital agency, whether you’re the CEO or an in...
Continue Reading
What is SMB Marketing? “SMB” is marketing jargon for “small and medium-sized businesses.” Typically, these businesses have smaller marketing departments and budgets and therefore rely on differen...
Continue Reading
Ever since launching our Feature Request board in 2020, we've been busy listening to our valued customers, building new features and functionality to continually improve SEOptimer. This month we laun...
Continue Reading
Connected marketing is a relatively new catchphrase that reflects marketers’ attempts to keep pace with a rapidly shifting technological and relational landscape. Connected marketing offers a way...
Continue Reading
Simply put, inbound leads are potential customers who come to you. New leads can find your business through a variety of marketing channels: paid search, a content-optimized blog, word of mouth,
Continue Reading
